Dead behind the eyes… 

This was an interesting ‘turn of phrase’ which came up when a marketing consultant we know described a certain ‘celebrity’.  When they were presenting an awards ceremony for a charity, they presented very professionally, but when you spoke with them they lacked any substance or interest; when you looked them in the eyes there was no ‘soul’ or life behind them…which got me thinking…

Your presence on social media platforms could easily be described in the same way.  If there’s nothing behind the façade, and by that I mean evidence to back up what you’re saying about yourself (and your business), is your profile dead behind the eyes?

Your social media profile will be far more attractive and compelling if you add some ‘substance’ and ‘soul’.  You can say some great things about yourself, but can you back it up?  Traditional marketing activities have done a great deal this way, pushing out information…with no engagement.

Presentations, news on your website, press articles, blogs, case studies, video etc., add more credibility, depth and ‘soul’ to your façade.

If you are seen to be giving advice, hints and tips, referencing others, it all adds up for the reader and makes you more engaging, interesting and compelling to follow, and ultimately, people will trust you.  To quote Chris Brogan, you’ll become one of the “people who use the web in a very human way to build influence, reputation, awareness, and who can translate that into some kind of business value.”  Become a Trust Agent.

Advertisements