Updates from April, 2012 Toggle Comment Threads | Keyboard Shortcuts

  • WeAreVSocial 4:40 pm on April 11, 2012 Permalink | Reply
    Tags: , , , , , , , , , , , Monitoring, , , , , , ,   

    Social Media – Predictions for the rest of 2012 Part 1 (of 4) 

    Over the last few months we’ve been keeping an eye on what’s happening in the ever-changing social media space, its emerging sites and key trends.  Since January it’s hard to believe so much has happened in so little time. Image

    At the start of 2012 there was huge speculation around the impact of social media and how it would impact organisations over the next 12 months.  Social Media is now no longer in its infancy stages as it connects individuals and businesses in ways we previously didn’t think were possible.

    If businesses haven’t embraced social yet, they’re falling way behind their competitors that are finding they can use it for a whole range of different processes from business development, marketing and communications, to market research and recruitment.

    Recent articles conclude that 2012 will be the ‘year of social media’ and with Facebook revenues growing rapidly, from $777 million in 2009 to $3.7 billion last year, what will the future hold for the Worlds most popular Social Networking site and social media in general?

     

    Businesses consolidate Social Media

    As the social media landscape has become more crowded in 2012, businesses will carefully place more efforts on putting their social media activity where it matters to their business and replace the mantra of ‘be everywhere.’

    What used to be simply LinkedIn and Twitter is now Google+, LinkedIn, Facebook and Twitter.  On top of this there are more speciality networks like Foursquare, Yelp and Instagram that are proving their ‘business worth’.

    Due to such increase in platforms and choice, it would be very easy to put a lot of time and resources into the wrong platform.  From a business perspective it is essential to focus on where you will get results; this may not be as simple as just having a LinkedIn and Twitter presence for your business.

    Emergence of Video and Photo Networks

    Photo and video-based social interaction will flourish.  The rise of Instagram  and Viddy signify that users are growing more demanding towards multi-media where a picture (or video) speaks louder than 140 characters, or indeed a few thousand words.

    Given the fact that the camera on your smartphone is almost as good (if not better) than your actual camera, the multimedia-driven social networks are here to stay and are becoming an emerging force for brands in 2012.

    We’ve become accustomed to Twitter # tags and Facebook icons appearing during TV programmes and on the end of television commercials, additionally we’re starting to see YouTube icons appear with them.  With such an emergence of these readily available and mobile friendly networks, these are becoming more the norm.

    With Facebook recently acquiring Instagram for a cool $1 billion, this suggests that the Worlds largest social network is using its financial resources to keep ahead of its competitors by acquiring the markets most promising social sites and tools.

    …our next series of blog posts will examine what we can expect in the next 12 months and a few predictions on where we believe social media and the main social sites are heading.  Our next blog post will examine:

    • More key trends within the current social media market
    • The top social sites that will see the most dramatic changes over the coming year.
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  • zaffvsocial 12:22 pm on March 22, 2011 Permalink | Reply
    Tags: , HR, , , productivity, redundancy, , strategy, team building   

    Harder working employees? 

    Our staff are probably one of our most valuable business assets that we have but then also, one of the most expensive. So it’s not surprising that in these challenging times businesses have reacted by cutting these costs, to preserve themselves.

    Some have gone on a culling spree, laying off staff whilst others have cut staff pay. There have even been those who’ve fired staff and cut the pay of their remaining staff. I’ve not heard of any that have raised their staff salaries as part of this mix, in an effort to make them work harder, become more productive for the business.

    An interesting article by Ray Fisman, professor at the Columbia Business School, ‘Raises don’t make employees work harder’ looks at, if pay rises increase staff productivity, but I’m interested in what your experience is, how do you leverage your most expensive asset, especially in these times?

     
  • zaffvsocial 2:17 pm on March 14, 2011 Permalink | Reply
    Tags: accenture, appraisal, , , dissatisfaction, , , , , resource planning, , survey,   

    Unhappy at work – but have no plans to change job 

    A recent survey, conducted by Accenture of 3,400 employees across 29 countries showed the startling amount of dissatisfaction employee’s feel at work.

    Although a feeling of underpay was one of the factors causing this unhappiness there were a myriad of other factors which had nothing to do with money and which could be alleviated if only we started to communicate better with our employees, made them feel valued, showed them a future of where the Company is going and how they are an integral part of that vision. Connection and Motivation!

    The survey found that whilst 43% of women and 42% of men of all respondents were unsatisfied with their current jobs, 70% of women and 69% of men would remain with their current employers doing their existing jobs.  The question that plays about in my mind is; How effective are these employee if this is the way that they are feeling?

    How do you know that your employees are not feeling this way? What can you do? please comment. What are your thoughts?

     

     
  • Michael Ham 2:25 pm on October 5, 2010 Permalink | Reply
    Tags: , , ,   

    What’s the use of using LinkedIn’s ‘Company Follow’ feature? 

    That’s a question I was recently asked when people saw my status update on LinkedIn  recently and the fact that I was following certain companies/organisations.   When I was working in recruitment, this would have been a fantastic feature for me!

    When you follow a Company, you can be notified when:

    • Employees join, leave or are promoted
    • There are new job opportunities
    • the Company Profile has been changed

    When could this be interesting?

    1) If you are in sales or purchasing, you might like to be informed if your contact person changes position or leaves the company. You can then ask to be introduced to the person who gets their previous job so you can continue to easily work together.

    2) If you are in sales and it was not possible to do business with a company because of a certain person, you might have a new chance when that person changes position or leaves the organization.

    3) If you are looking for a new job, you can be informed when your favourite organizations posts a job.

    4) You can receive timely client/potential client updates as they happen rather than hearing about them well after the event…

    And the list could go on…

    How to set this up?

    1) Go to More > Companies

    2) Type the company or organization you are interested in

    3) On the Company Profile Page you see “Follow company”. Click it.

    4) Now you see “Stop following” and a small arrow. Click that arrow and choose “Notification Settings”.

    5) Fine tune which updates you want (see the 3 options already mentioned in the beginning of this post) and how you want them delivered (via “Network Updates” and/or via daily or weekly email).

    This is a very nifty and relatively recent upgrade to LinkedIn’s Company feature, and if you look at LinkedIn’s own company profile, you will see what other upgrades and modifications will be coming soon to the mainstream.

     
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