Can you and should you categorize social media?

Is it Marketing…or IT…or PR…where does it fit?

This is a question which has recently become a hot topic (again) in the world of social media, so below is a post I made some 6 months or so ago…which is obviously still relevant!

There’s a vast amount of validity in the statement that the reason we can’t effectively categorize social media is because it isn’t just one thing.  It’s different things to different people.

We are trying to combine a number of technological advances with as many societal and business changes and call it social media.

Even if social media hadn’t come along we would still be experiencing dramatic business changes (although maybe not as dramatic but still significant).

Business processes are broken and have been for a while.  The culture divide between businesses and their customers has been getting worse for quite a while.

Things needed to change…

Social media has amplified that need and has made business transparent, and accelerated that change.

So now that it’s here, and here to stay no matter how deep you bury your head in the sand, we need to next address the underlying problems.

Social media can be the solution not the problem. There are lots of fantastic success cases out there for those who have.

While everyone is figuring out how to categorize, optimize, operationalise social media, the real problems are still there.  Social media won’t fix a rubbish product or service, but it can help to fix problems with customer service, word of mouth, business development etc.

Social media is not just another tactic in business, and nor is it something to be pigeon-holed in marketing, IT, PR…if it is, then you are not giving it the justice it deserves…social media is now fundamental to business across it’s entirety.  With that in mind, and because each business department will use it to achieve different outcomes, then surely it should fit across the business as a whole?

I’d like to get your thoughts…

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